Practice Test

Q1) A _________ of distribution is the route taken by the title to the product as it moves from the
producer to the ultimate consumer or industrial user.
Show Answer

Q2) A _________ level channel is one in which there are no intermediaries. Show Answer

Q3) ____________is defined as "Any paid form of non-personal presentation and promotion of ideas,
goods and services by an identified sponsor".
Show Answer

Q4) ______ is the personal communication of information, to persuade someone to buy
something.
Show Answer

Q5) _______ are short-term incentives like discounts, samples etc. to stimulate demand for the
product.
Show Answer

Q6) _________ promotional tools are those tools which are directed towards ultimate consumer. Show Answer

Q7) _______ promotion tools are promotional tools directed towards the intermediaries like the
wholesalers and retailers in order to motivate them to stock the manufacturer's brand and
resell it to the consumers.
Show Answer

Q8) ________ promotion tools are useful in gathering business leads, motivating sales force to
greater effort and to aggressively push the product in the market to increase sales.
Show Answer

Q9) ________ involve a variety of programmes designed to promote or protect the
company's image or its individual products.
Show Answer

Q10) Marketing channels form a sub-variable of _________ mix. Show Answer

Q11) Marketing _______ creates time, place and possession utilities. Show Answer

Q12) Promotion mix is also called _________ mix. Show Answer

Q13) _________ selling is used in case of complex and expensive products and in markets with
fewer buyers.
Show Answer

Q14) Advertising is ______ in nature. Show Answer

Q15) _____ awards are given to those customers who are loyal to the organisation and its
products.
Show Answer

Q16) A ______ is an assurance given about the quality of a product sold. Show Answer

Q17) In ________ , companies sell their products directly to the consumers by eliminating
intermediaries from the channel of distribution.
Show Answer

Q18) _______ channel of distribution is an arrangement wherein two or more producers at the
same level join together for marketing their products.
Show Answer

Q19) In __________ channel, two or more stages of a distribution channel are combined and
managed by one firm.
Show Answer

Q20) _______ is a component of supply chain management. Show Answer

Q21) ______ are the elements of promotion. Show Answer

Q22) ______ are the components of sales management. Show Answer

Q23) _____ is the first step in personal selling. Show Answer

Q24) ______ are the skills required for effective selling. Show Answer

Q25) A channel of distribution is the route taken by the title to the product as it moves from the
producer to the ultimate consumer or industrial user.
Show Answer

Q26) A zero level channel is one in which there are multiple intermediaries. Show Answer

Q27) Zero level channel is also called the direct channel of distribution. Show Answer

Q28) Marketing channels create time, place and possession utilities. Show Answer

Q29) A three level channel is suitable if the product is manufactured and sold locally. Show Answer

Q30) Adverting is an element of promotion mix. Show Answer

Q31) Advertising through mass media is personal in nature. Show Answer

Q32) Advertising helps advertiser to create a separate and a distinct image for his brand. Show Answer

Q33) Personal Selling is suitable if the consumers are spread over vast geographic areas. Show Answer

Q34) Patronage awards are given to those customers who are loyal to the organisation and its
products.
Show Answer

Q35) Premiums are gifts offered along with the product in order to induce the consumers to
buy the brand.
Show Answer

Q36) Warranty is an assurance given about the quality of a product sold or hired. Show Answer

Q37) Speciality advertising involves low cost items like calendars, key chains, etc. bearing the
company's name, addresses and a sales message.
Show Answer

Q38) Corporate Communication means promoting understanding of the organisation amongst
its employees only.
Show Answer

Q39) Public relation is an element of Integrated marketing communication. Show Answer

Q40) Publicity is an element of price mix. Show Answer

Q41) In telemarketing the manufacturer directly reaches the consumer on telephone Show Answer

Q42) Warehousing is an important component in business supply chain. Show Answer

Q43) Personal Selling is the personal communication of information, to persuade someone to
buy something.
Show Answer

Q44) Sales Promotions are long-term promotional incentives Show Answer

Q45) Consumer promotional tools are those tools which are directed towards intermediaries. Show Answer

Q46) Trade promotion tools are promotional tools directed towards the intermediaries like the
wholesalers and retailers in order to motivate them to stock the manufacturer's brand and resell it to the consumers.
Show Answer

Q47) Sales Force Promotion Tools are useful in gathering business leads, motivating sales force
to greater effort and to aggressively push the product in the market to increase sales.
Show Answer

Q48) Public relations involve a variety of programmes designed to promote or protect the
company's image or its individual products.
Show Answer

Q49) In direct marketing, companies sell their products directly to the consumers by eliminating
intermediaries from the channel of distribution.
Show Answer

Q50) Logistics is an element of promotion mix. Show Answer

Q51) Marketing channels transfer the ownership of goods from the producers to the consumers. Show Answer

Q52) Inbound logistics involves movement of finished goods from the manufacturing unit to the
final consumers.
Show Answer

Q53) Marketing channels form a sub-variable of price mix. Show Answer

Q54) Inbound logistics focus on purchase and movement of materials, parts of finished
products from suppliers to manufacturing units.
Show Answer

Q55) Place mix is also called marketing communication mix. Show Answer

Q56) The channel members undertake the risk in the marketing of goods and services. Show Answer

Q57) The extent of competition does not affect the promotion mix of an organization. Show Answer

Q58) Direct channels are more common in industrial products and high priced complex
products like computers.
Show Answer

Q59) Indirect marketing channel refers to distribution of goods with the help of intermediaries. Show Answer

Q60) Advertising is a personal tool of communication. Show Answer

Q61) In horizontal channel of distribution, two producers combine their resources to jointly sell
their products.
Show Answer

Q62) Patronage awards are given to those customers who often change brand loyalty. Show Answer

Q63) 3PL refers to providing multiple logistics services to customers. Show Answer

Q64) Packaging is a part of Integrated marketing communication. Show Answer

Q65) Telemarketing is a form of direct marketing. Show Answer

Q66) Logistics relates to physical distribution of goods. Show Answer

Q67) The terms 'multi-level' marketing and 'multichannel' marketing are synonymous. Show Answer

Q68) Supply chain management is a component of promotion. Show Answer

Q69) Inventory management is a component of supply chain management. Show Answer

Q70) The terms 'personal selling' and 'sales management' are synonymous. Show Answer

Q71) Sales management is a science. Show Answer

Q72) Communication skills are not required for effective selling. Show Answer

Q73) Integrated Marketing communication is a ___________ approach of communication. Show Answer